From project plans to light plans.

Before photography, I spent 15 years as an IT project manager, and I still run technology projects today. That background shapes how I work behind the camera more than any lens does: every shoot gets a brief, a plan, a schedule, and a delivery date. You’ll never wonder where your images are or when they’ll arrive.

Photography started as a discovery with my father’s film Yashica camera in the mid 80’s, and it stayed dormant until early 2000’s when I bought my first dslr. Over time it grew from an obsession with light into a business with one purpose: making other businesses look as good as their work deserves.

What working with me looks like:

– Prepared, not improvised

Every project starts with a conversation about what the images need to do, sell a dish, close a client, land a job. The shoot is planned backwards from that goal.

– Reliable by profession

Deadlines are met, budgets are respected, and you always know the next step. Years of project management make that a habit, not a promise.

– Discreet by default

Client confidentiality is absolute. Unpublished products, pre-launch menus, internal teams, what I see on set stays on set until you say otherwise.